Lead the strategy and execution of community engagement initiatives
Build and maintain trusted relationships with leaders in various communities
Identify and activate credible third-party voices
Partner cross-functionally with Communications and Marketing
Develop engagement strategies that mobilize partners across various media
Oversee the Company’s presence at key events and community activations
Direct execution of product sampling, donations, and ambassador-style engagement programs
Evaluate and prioritize opportunities based on strategic alignment
Develop partnership frameworks for long-term collaboration
Manage partner lifecycle from identification to retention
Build systems for managing coalition and grassroots programs
Define and track KPIs across partner engagement and event impact
Establish clear reporting structures for leadership visibility
Continuously optimize strategies based on data and insights

Bachelor’s degree in a related field required
7+ years of experience in partnerships, grassroots marketing, community engagement, advocacy, nonprofit collaboration, or related fields
Proven success building and managing mission-aligned partnerships or coalitions
Strong understanding of animal welfare, plant-based nutrition, sustainability, and/or environmental advocacy ecosystems
Experience leading community-based campaigns, event activations, or ambassador programs
Demonstrated ability to influence through storytelling, communications, and stakeholder engagement
Strong project management and cross-functional collaboration skills in a fast-paced environment
Experience with measurement frameworks, impact tracking, and partner relationship management systems
High emotional intelligence, sound judgment, and a deep commitment to purpose-driven work
Strong strategic thinking skillset
Experience in relationship building & stakeholder influence
Strong verbal and written communications
Data-driven decision making

Senior Community Engagement Manager

Key skills