Develop and implement email marketing campaigns that align with organizational and team goals.
Design, manage, and optimize automated workflows and nurture sequences.
Collaborate with Marketing team members to plan and produce engaging, personalized email content.
Conduct A/B testing and analyze performance metrics to inform ongoing optimization.
Ensure compliance with email marketing and privacy regulations in both Canada and the U.S.
Monitor deliverability and campaign performance, addressing technical issues promptly.
Prepare and present reports on key metrics.

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
At least 3-5 years of experience in digital marketing; and minimum of three years of experience in email marketing automation preferred.
Proven experience using marketing automation/email platforms such as Pardot/Account Engagement, MailChimp or HubSpot at advanced level preferred.
Proficiency in Salesforce CRM preferred.
Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.
Proficiency in HTML and familiarity with creative tools such as Adobe Creative Suite or Canva (preferred).
Data-driven mindset with experience in reporting, analytics, and campaign optimization.
Ability to travel once annually for a three-day team meeting.
Must be proficient in English (written and verbal).

We do not discriminate based on disability, culture, ethnicity, or gender, and welcome and encourage people from diverse backgrounds to apply.

Email Marketing Automation Specialist

Key skills