Own the daily operations within our Marketo instance. This includes building and launching email marketing programs, managing manual list uploads, and maintaining automated nurturing flows.
You are the guardian of the lead funnel. You will communicate with Sales and SDR teams daily to ensure immediate follow-ups on high-intent inbound leads, including Demo Requests, tradeshow booth visits, and webinar registrations.
Actively monitor inbound lead flow to identify and fix leads that didn't route as expected (e.g., LeanData errors or sync gaps). You will ensure data completeness for all inbound leads before they reach Sales.
Maintain database health and strict consent compliance (CASL/GDPR). You will manage UTM parameters and ensure they are accurately captured on all web forms and synced to the CRM.
Create and maintain landing pages on Builder.io and web forms on Marketo, ensuring all tracking codes and UTM sources are functioning perfectly.
Take ownership of the marketing team’s Asana dashboard. You’ll set up tasks, manage timelines, and ensure the team stays organized and hits deadlines.
Assist with manual report building, list creation, and the implementation of internal AI workflows to streamline repetitive operations.

2-3 years of experience.
Marketing Automation Proficiency: You have hands-on experience running email programs, uploading lists, and pulling reports within Marketo (or a similar enterprise-level platform).
Salesforce Familiarity: While you aren't expected to manage the CRM, you understand how Salesforce works and how to navigate it to track lead status and data flow.
Persistence & Accountability: You aren't afraid to "chase" the sales team. You understand that speed-to-lead is critical and you’re comfortable holding others accountable to follow-up SLAs.
Detail Obsessed: You notice the small things—a broken routing rule, a missing UTM, or a duplicate record—and you enjoy fixing them.
Process Mindset: You love a clean spreadsheet, an organized Asana board, and clear documentation.
Bonus points if you have experience in Media / Advertising Technology experience.

Marketing Operations Specialist

Key skills