Engage with Local Chain Account and Operator Customers, and be accountable for delivering business targets for the assigned Territory including Turnover, Reach & Penetration & digital, FPO (Fully Profiled Operators), Digital Engagement, Demos, Sampling etc.
Execute CBP (Customer Business Plans), Win & Retain funnel, Contact Matrix and execute Multi touchpoint contact strategy on and off-line.
Ability to convert Business Insights to Solution Selling to highlight Unilever’s ability to be ahead of the food trends
Gain insight and lead your customers to the right solution by preparing recommendations specific to their menu, kitchen operation and consumer.
Develop and execute Joint Business Planning (JBPs) with Selected Trade partners including Trade Term agreements, Sell out activities and DSRs & Trade team engagement & KPIs
Engage trade customers to gain alignment for Secondary Sales Data (SSD) partnerships with proof of value addition
Close collaboration with Food Solutions Trade & eComm team to implement promotions by ensuring adequate stock availability and customer related activity to drive Sell-out
Ensure timely submission & settlement of distributor trade claims.
Responsible for 100% engagement on automated warm leads & targeted leads driven via CRM
Drive conversion of leads in territory
Accountable for penetration strike rate target achievement based on automated Accounts & SKU prioritization.
Drive digital buying behavior via ecommerce platforms (Webshop/trade Partner Webshop/pure players)
Drive Social Media Engagement & attendance of UFS Webinars
Data Enrichment – continuously enrich all operator data to ensure personalized content
Implement Omni channel (On and Offline) contact strategy for your territory
Requirements
4 year College Degree or Equivalent Culinary Degree and/or Corporate Experience
2+ years of experience in foodservice sales
Additional experience in the Culinary industry a plus!
Proven track record of developing strategic relationships with decision makers for both operator and distributor customers
Proficiency and drive to become a proficient user of our systems (Blacksmith/Forge, Salesforce.com, Power BI)
Negotiation skills and strong business acumen
Passion for driving results with a strong interest in the food industry.
Tech Stack
SFDC
Benefits
health insurance (including prescription drug, dental, and vision coverage)