Using your SEO skills to reach the largest possible audience
Using search tools to research and understand the topics people are searching for
Identifying and exploring topics in which local brands can legitimately become an authority
Producing high-quality, accurate digital news stories, live blogs and features to deadlines as agreed by editors
Respond quickly to breaking news events and support newsrooms with accurate and valuable content
Work with the Head of Central Digital Content to understand what to research and write next
Building communities online and in real life to share stories once published, and become engaged with readers about those stories
Thinking creatively to come up with new, original story ideas and ways to deliver them to our audience that suit our digital platforms
Spotting and developing national and regional content that could resonate in your patch, and making it relevant and interesting to our readers
Helping devise and manage a carefully-plotted SEO forward plan calendar to ensure we don’t miss a beat
Ensuring every piece of content is thoroughly researched and balanced before publication
With guidance from editors, using analytics to identify what our readers like and what they want next from our coverage
Joining forces with Newsquest’s central team and your counterparts across the UK to share ideas, best practice, success stories and skills
Communicating with newsrooms around the country to ensure your coverage chimes with the local market

An understanding of search engine optimisation (SEO) and skills in producing content which works in search
Knowing what readers want to read, using both your keen news sense and data insights
Passion for telling stories which will grow new, diverse audiences
Exceptional attention to detail
The ability to write – and think – quickly under pressure
A keen news sense
Bags of ideas for how stories can be presented in the best possible way for our audiences
An understanding of what audiences want, and when
Excellent social media skills and the ability to spot stories and trending topics
NCTJ qualification (including 100wpm shorthand)
Excellent knowledge of relevant media law
An adaptable style to produce everything from live blogs and listicles to long-reads and features
Great people skills and the ability to get on with a wide range of people in the community
A high level of organisation and the ability to manage your own diary while out on patch
Collaborative skills to pool ideas with the wider digital reporting team and take on board suggestions.

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Key skills