MarTech Manager – Digital Performance, Insights

Role Overview

• Partner with Marketing Technology leadership to support execution of the digital platform roadmap, bringing forward data-driven recommendations and optimization opportunities.
• Translate roadmap priorities into actionable, phased plans, balancing near-term improvements with long-term platform evolution.
• Communicate performance, progress, and tradeoffs clearly to both technical and non-technical stakeholders.
• Stay informed on emerging trends in digital experience, analytics, and search, proactively identifying opportunities to enhance platform performance.
• Partner with ITS on platform-level enhancements and technical implementations, serving as the marketing voice in those conversations.
• Help to define and maintain Mortenson's digital conversion framework, establishing what meaningful engagement looks like on the website in an AEC context and using those definitions to measure, optimize, and demonstrate website value.
• Work directly in AEM to implement page-level updates, optimize landing pages, and improve templates and components, ensuring every change is grounded in performance data and connected to a clear optimization goal.
• Apply conversion optimization and UX principles to page and template evaluations, identifying friction points and experience gaps, and implementing improvements to layouts, calls to action, and content structure that make it easier for customers to engage with Mortenson's digital presence.
• Design, execute, and analyze A/B tests to validate optimization hypotheses, inform page and template decisions, and continuously improve digital performance.
• Serve as an internal consultant to operating groups and the Enterprise Sales & Marketing team, partnering with stakeholders to audit, optimize, and evolve their web presence, using performance data, search trends, and content gap analysis to advise on what needs to exist, what needs to change, and why.
• Own Mortenson's search visibility strategy, including technical SEO, on-page optimization, site architecture, and the evolution of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) across platforms including Google AI Overviews, ChatGPT, and Perplexity.
• Own website analytics and performance measurement end-to-end, ensuring accurate, consistent, and meaningful data collection that supports optimization decisions across the platform.
• Translate digital engagement data into clear insights and recommendations that inform strategy and drive action across content, platform, and leadership audiences.
• Develop customer journey insights that reflect how customers engage with Mortenson's digital ecosystem and inform optimization priorities.
• Partner with campaign and analytics stakeholders to connect digital performance to broader marketing and business outcomes.
• Effectively work and build relationships with those of diverse backgrounds and organizational levels.

Requirements

• Bachelor's degree in Marketing, MIS, Business, or a related field preferred
• 8-10+ years of experience in digital platform strategy, enterprise CMS, search optimization, or marketing technology, with a demonstrated ability to both contribute to strategic direction and execution
• Proven hands-on experience working directly in an enterprise CMS (Adobe Experience Manager preferred), including building and optimizing templates, components, landing pages, and pages in a production environment
• Ideally working proficiency in HTML and CSS sufficient to implement front-end improvements and template changes independently within AEM
• Experience defining conversion frameworks and meaningful engagement metrics in contexts where traditional conversion actions do not apply, with the ability to build a measurement model that demonstrates website value to leadership
• Hands-on experience with A/B testing, landing page strategy, and a demonstrated ability to connect optimization decisions to measurable outcomes
• Experience using data and search trends to identify content gaps and make informed, insight-driven content recommendations to stakeholders
• Proven experience with SEO tools (e.g., SEMRush, Brightedge), including technical SEO, on-page optimization, and site architecture, with working knowledge of AEO and GEO as search behavior evolves toward AI-driven platforms
• Demonstrated ability to translate complex data into clear, compelling stories that inform strategy and influence decision-making
• Experience with site search (e.g., Coveo), web analytics tools (e.g., Google Analytics, Google Tag Manager), and marketing technology ecosystems
• Familiarity with account-level digital engagement platforms such as Demandbase or 6Sense is a strong plus
• Demonstrated ability to build trust and navigate relationships across a growing enterprise, comfortable influencing without authority.

Tech Stack

• AEM

Benefits

• Medical and prescription drug plans that includes no additional cost vision coverage
• Dental plan
• 401k retirement plan with a generous Mortenson match
• Paid time off, holidays, and other paid leaves
• Employer paid Life, AD&D, and disability insurance
• No-Cost mental health tool and concierge with extensive work-life resources
• Tuition reimbursement
• Adoption Assistance
• Gym Membership Discount Program