work with internal marketing stakeholders to gather requirements and translate them into clear briefs
create and manage automated, multi‑touch prospect and customer lifecycle programs
partner with the technical and data teams to review and validate data structures
contribute to the design of data flows and field mappings
manage process design and documentation
support data migration projects and system updates/changes
make recommendations and provide input on goals, objectives, and marketing automation best practices
be accountable for on‑time, high‑quality execution of automation projects and campaigns
monitor campaign performance, operational metrics, and data quality

5+ years of hands‑on Marketo administration experience in a B2B tech environment
strong working knowledge of Salesforce
demonstrated experience building, cloning, and optimizing Marketo programs and nurture streams
familiarity with Marketo Custom Objects
ability to read and reason about JSON data structures used in integrations and data pipelines
strong understanding of database structure, data hygiene, and lead management
experience collaborating on data integration projects involving Marketo
experience with Velocity scripting or similar approaches to dynamic content is a plus
strong analytical skills with the ability to interpret marketing performance data
excellent communication skills

Marketing Operations Manager

Key skills