Head of Brand – Social Media

Role Overview

• Define and articulate PTC’s brand philosophy, positioning, and identity
• Develop a multi-year brand repositioning and activation roadmap
• Coordinate with other marketing leaders to establish a comprehensive messaging hierarchy
• Develop and implement measurement frameworks to track brand awareness and impact
• Oversee creative development for brand initiatives
• Elevate organic social media as a key pillar of PTC’s communications strategy
• Define channel and account strategy for social media platforms
• Build a forward-looking social-first content strategy and editorial calendar
• Establish comprehensive measurement program for social media impact
• Manage and mentor the brand and social team

Requirements

• 10+ years of leading corporate brand strategy and organic social media programs
• Demonstrated ability to reposition a brand and drive measurable improvements in awareness and perception
• Strong track record of building business cases for brand investment and securing budgets
• Demonstrated success building an organic social media program and developing a 12-month editorial calendar
• Ability to balance overarching program direction and leadership responsibilities with hands-on creative execution
• Exceptional communication, planning, and interpersonal skills
• Experienced people manager with proven philosophy of setting teammates up for success

Benefits

• Medical, dental and vision insurance
• Paid time off and sick leave
• Tuition reimbursement
• 401(k) contributions and employer match
• Flexible spending accounts
• Life insurance
• Disability coverage
• Commuter subsidy for office-assigned employees
• Employee share purchase program (ESPP) with discounted stock options
• Bonus opportunities