Own Modibodi’s social-first brand voice, content direction and day-to-day presence
Create and oversee culturally relevant, trend-led content that resonates with Gen Z audiences
Balance brand storytelling with performance-driven content across key social platforms
Build, manage and engage an active, loyal online community through real-time interaction
Identify, onboard and manage creators and influencers, building strong long-term relationships
Brief creators to deliver content aligned to brand and performance objectives
Track and analyze performance across reach, engagement and conversion, using insights to optimize content
Partner with ecommerce, paid media, marketing and creative teams to amplify high-performing content
Support product launches and campaigns with social-first thinking and execution

3-5 years’ experience in managing social platforms, particularly TikTok and Instagram
A strong content creator with a proven ability to deliver high-performing, culturally relevant work
Deeply connected to Gen Z culture, trends and behaviors
Community-focused, with experience building and engaging online audiences
Confident working with creators and influencers, from briefing through to optimization
Experience across fashion, lifestyle or youth-focused brands will be highly regarded, along with exposure to paid social and ecommerce collaboration.
Current, full and unrestricted working rights to work in Australia.

Social Media Lead

Key skills