Develop compelling product positioning and messaging that resonates with our target audience and differentiates Körber Supply Chain Software in the market
Conduct market research to identify trends, opportunities, and competitive landscapes
Plan and execute successful product launches, including go-to-market strategies, launch events, and collateral development
Monitor the competitive landscape and analyze competitor offerings to identify opportunities for product differentiation and market expansion
Provide sales teams with the necessary tools, training, and resources to effectively sell Körber Supply Chain Software products
Foster strong relationships with customers and partners to gather feedback, understand their needs, and drive product adoption
Work closely with product management teams to ensure that product development aligns with market needs and marketing objectives
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field
10+ years of experience in product marketing, preferably in the B2B software or technology industry
Proven track record of successfully launching and marketing software products
Strong understanding of supply chain concepts and industry trends
Excellent analytical and problem-solving skills
Excellent communication and interpersonal skills
Ability to work effectively in a fast-paced, collaborative environment
Preferred Qualifications: Experience in the supply chain software industry
MBA or advanced degree in Marketing
Experience with digital marketing and content marketing