Senior Manager, Paid Media – Digital Banking

Role Overview

• Develop, launch, and manage Forbright Bank’s paid search, paid social, and display advertising strategies for its digital banking products
• Optimize paid media campaigns to meet and/or exceed performance marketing goals through channel-specific levers, including but not limited to copy changes, keyword expansion, bid adjustments and automation, budget allocation, a/b testing, placement testing, etc.
• Partner with our Martech, Data, and Analytics teams to enhance our tagging and tracking
• Develop/improve daily, weekly, and monthly reporting to capture data and insights required for daily analysis, efficient campaign management, and regular communication
• Maintain/enhance partnerships with third party vendors to unlock growth and insights
• Collaborate with cross-functional teams to develop audience targeting strategy
• Provide regular reports and feedback to the Marketing and Digital Banking team, offering insights into media performance and advocating for necessary support to enhance campaign performance
• Assist with the development and execution of paid media test and learn roadmap and regularly analyze and report out on results
• Handle trafficking and QA support for campaign launches and campaign changes
• Manage campaign pre-launch and post-launch documentation in accordance with control procedures
• Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks
• Collaborate with creative resources to provide feedback on creative assets, specifically providing guidance on paid media best practices for creative
• Oversee and manage paid media campaign budget pacing
• Stay updated with search, social, and display trends, tools, and best practices to continuously refine paid media strategy
• Perform other duties as assigned

Requirements

• High School Diploma required; Bachelor's Degree preferred
• Minimum 4 years of experience building and directly managing paid search, paid social, and display campaigns required
• In-depth knowledge of paid media vendors, including but not limited to Google Ads, Google Performance Max, Google Demand Gen, Bing Ads, Meta, and Reddit
• Strong analytical skills with the ability to interpret data, generate insights, and make data driven decisions
• Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible
• Experience identifying, recommending, and implementing paid media optimizations
• Experience with ad copy writing and editing and/or working with agency or other creative and content partners
• Proficiency with developing and monitoring tagging and tracking strategies – including tag rules, UTM creation, UTM management, etc.
• Experience with vendor management
• Proven track record of managing large-scale, high-budget paid media campaigns directly
• Experience with Google Tag Manager, Google Campaign Manager, and Google Analytics
• Certifications in Google Ads, Bing Ads, Meta, Reddit, DV360, or other relevant platforms
• Experience in banking or financial services highly desirable
• Passion for paid media, analyzing data, optimizing campaigns, and working in a fast-paced environment
• Proficiency with Microsoft Office tools (Outlook, Word, PowerPoint, Excel)
• Excellent verbal, written, and interpersonal communication skills
• Strong organizational skills and attention to detail
• Outstanding problem-solving and time management skills
• Self-motivated, self-directed, and results-oriented
• Adaptable and able to multitask in a fast-paced environment
• Can work independently and within a team; solution-oriented with a collaborative approach

Benefits

• Comprehensive health, dental, and vision plans
• 4 weeks PTO
• 401k + company match
• Metro SmartTrip benefits ($50/mo)
• Remote or hybrid work schedules for most positions
• Incentives for purchasing solar panels, electric vehicles, biking to work, etc.
• Paid subscriptions to Veterans Compost, Capital Bikeshare, Imperfect Foods reimbursement, and more!
• Best Workplaces for Commuters 2023 & 2024 winner
• The Washington Post Top Workplaces 2023, 2024, and 2025 winner
• American Banker Best Banks to Work For 2023 winner