Own existing category performance end-to-end — from overall category growth down to product-level optimization with a sharp focus on the Store
Scale existing products through pricing, bundling, promotion, and positioning
Lead pricing & promo strategy with a strong test-and-learn mindset
Drive merchandising across site, lifecycle, async Rx, and Shopify
Partner on new product GTM — ensure strong commercial performance post-launch
Find and execute growth opportunities across the full funnel from ads to site to emails

8–12+ years in Category Management, CPG, Ecommerce or DTC growth
Proven track record owning pricing, promotions, and revenue growth
Strong instincts for portfolio optimization (not just launches)
Ability to zoom out to category strategy and zoom in to executional detail
Analytical, scrappy, and highly accountable — you know how to find and pull the right levers

Director, Category Management – Store Growth

Key skills