Know the Patient Journey in Depth: Become a resident expert on the end-to-end patient lifecycle.
Build the Experimentation Engine: Lead the experimentation program for joinmidi.com and our new user flow.
Balance Trust & Conversion: Understand the unique psychology of a healthcare consumer.
Scale with CMS & AI Tools: Own the web conversion experience (joinmidi.com) using our headless CMS, Prismic.
Lead Site Redesigns: Project manage new site redesigns across primary and child pages.
Data & Instrumentation: You’ll partner with Engineering and Data Science.
Deep User & Competitive Intelligence: You won't just look at dashboards; you’ll dive into quant and qual research.
Strategic Communication: Communicate roadmap strategy and experiment results to leadership.
Omnichannel Orchestration: Assist with the transition to a sophisticated Customer Engagement Platform (CEP).

3–10+ years of PM experience (title commensurate with level), with a proven track record in conversion optimization, growth pods, or D2C funnels.
Full-Stack Thinker: You are equally comfortable in a spreadsheet as you are in a user interview.
Technical & Eager: You are comfortable working with a headless CMS, Mixpanel (or similar analytics tools), and A/B testing platforms.
High-Agency Builder: You "roll up your sleeves" to solve durable customer problems.
UX/Design Sensibility: You have a high bar for quality.
The "Energy" Factor: You believe that hard work and high smarts should be mixed with lots of fun.

Growth Product Manager, Patient Experience

Key skills