Define and lead CNN’s subscriber retention product strategy
Translate data-driven insights into high impact product led initiatives across onboarding, subscriber engagement and churn mitigation
Identify high-impact retention opportunities based on user needs, behavioral insights, and business priorities
Champion a test-and-learn culture by partnering with research, design, and analytics to validate hypotheses through experimentation and continuous optimization
Build, manage, and develop a high-performing team of collaborative, data-driven product managers
Represent retention product priorities and roadmaps at all levels of the organization, including executive leadership

6+ years of product management experience in a direct-to-consumer subscription business
Proven track record of improving retention metrics through product-led initiatives spanning onboarding, engagement and voluntary and involuntary churn reduction
Deep expertise with product management best practices including techniques for identifying customer needs, hypothesis-driven roadmaps, prototyping, AB testing and user-centered design
Experience leading products across the full lifecycle, from initial concept and discovery through launch, iteration, and optimization
Exceptional cross functional leadership, collaboration and stakeholder management skills, with the ability to influence and align teams without formal authority
Experience growing and managing a team of product managers, setting clear expectations, and inspiring them to grow and succeed
Deep understanding of retention and engagement KPIs (e.g., voluntary and in voluntary churn rate, cohort analysis, LTV, NPS) and how to use them to inform product strategies
Excellent communication and storytelling ability across all levels of the organization, including experience presenting product strategy and outcomes to executive stakeholders.

Director, Product Management – Retention

Key skills