Conduct proactive business development for assigned industry segments aligned with the region’s strategy
Provide business support, including expertise in products, applications, solutions, and segment and customer support for the assigned product portfolio
Ensure profitable business growth and sustainable deployment of the region’s strategic plan
Lead industry competence development by networking with global industry players and building strong industry insights
Engage with customers through advisory discussions, technical solutioning, and proof‑of‑concept activities
Facilitate connections between EUs, OEMs, and B&R, supporting OEMs that require EU references for solution alignment
Active participation in industry events, associations, fairs, and social media to strengthen brand presence
Apply a consultative sales approach by organizing customer days, presenting customized value propositions, and promoting portfolio offerings to expand share of wallet across key accounts or industry segments

Bachelor’s degree in Engineering (Mechanical, Electrical, Electronics, Mechatronics, Instrumentation, or related field)
10 years of relevant experience in sales, business development, technical sales or prescription roles
Experience in industry-specific marketing and executing assigned segment strategies (Pharma/ Packaging (CPG)/ Printing/ Electronics Assembly/ Battery etc.)
Proven ability to collaborate with Innovation, R&D, and Product Groups to build future opportunity pipelines and translate market needs into product strategies
Skilled in value proposition creation, sales tools, and supporting consultative selling for complex technical portfolios
Strong market intelligence skills, including monitoring trends, collecting insights, and conducting competitor benchmarking
Experience in market development portfolio including core products, vision, mechatronics, motion, IIoT, Edge etc.

Segment Manager

Key skills