About this role

Advanced Configurations: Design complex automations, multicloud integrations (Sales, Service, CDP, UCP), and leverage APIs via Marketing Cloud Connect;
Einstein and AI: Implement Einstein Engagement Scoring, Recommendations, and predictive personalization within journeys;
Optimization and Troubleshooting: Execute A/B and multivariate tests, diagnose issues in automations, and scale high-volume campaigns;
Data Architecture: Model advanced Data Extensions, write SQL in Query Studio, and define CDP strategies for data unification;
Strategic Analysis: Develop custom reports, dashboards, and recommendations based on cross-channel analytics;
Training and Mentoring: Coach junior and mid-level analysts, create documentation, and deliver training on SFMC features;
Innovation: Stay up to date with Salesforce releases.

Advanced SFMC: Proficiency across all studios (Journey, Automation, Mobile, Advertising), Einstein, AMPscript, SSJS, and APIs;
Integrations: Marketing Cloud Connect, CDP, Sales/Service Cloud; experience with Scrum;
Analytics: Advanced SQL, BI, Google Analytics;
4+ years on SFMC, with a proven track record in enterprise projects.

Certifications: Marketing Cloud Developer/Consultant, Einstein Specialist (required)

Senior Salesforce Marketing Cloud Specialist

Key skills