Develops strategic marketing plans, considering agency strengths, competitors, and market conditions.
Identifies and secures profitable new business opportunities in target markets and develops and implements strategic plans, resulting in a specified increase in market share.
Cultivates and maintains strong relationships with key agencies by providing tailored insurance solutions that meet their specific needs, leading to an increase in agency retention and satisfaction.
Educates agencies on product features, market placement, and effective selling techniques.
Drives revenue growth by achieving or exceeding sales targets.
Conducts market research and competitive analysis to identify trends, opportunities, and threats, informing strategic decision-making.

Bachelor’s Degree in Business Administration, Marketing, or a related field.
Generally, a minimum of 5 years of experience in strategic business development, marketing, or a related role.
Completion of or continuing progress toward certifications including Associate in Underwriting (AU), Chartered Property Casualty Underwriter (CPCU), Certified Insurance Counselor (CIC), Program in General Insurance (INS) or Associate of Risk Management (ARM).
Strong understanding of agency dynamics, marketing, underwriting, and risk management.
Demonstrates excellent communication skills and ability to build relationships.
Proficiency in interpreting competitive data and industry trends.
Strong analytical skills with the ability to use data to inform decisions.
Position requires frequent day and overnight travel (60%
80% of time) to visit agents and brokers.

Senior Business Developer

Key skills