Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content
Collaborate with the SEO team to optimize content and complete any special projects
Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals
Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity
Stay up to date on the latest developments, trends, and data around the future of higher education
Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment

2+ years of experience in copywriting and editing
Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain)
Strong understanding of Generative Engine Optimization (GEO) strategies
Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums)
Exceptional research skills and ability to absorb complex topics and produce targeted content
Strong collaboration skills
Superior attention to detail
Excellent time management skills
Ability to follow specific guidelines for formatting, SEO, GEO, and conversion
Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing

SEO Content Writer

Key skills