Senior Product Manager – Ad Measurement, Reporting

Role Overview

• Build industry-defining omni-channel ad platforms at scale.
• Drive product lifecycle from requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs and other launch efforts.
• Work with data science, engineering, and other Walmart partners to define data requirements, measurement methodologies, APIs and UX for reporting dashboards.
• Conduct industry and competitive analysis to understand emerging trends in advertising.
• Conduct customer research to define customer segments and identify needs to inform product roadmap.
• Manage product roadmaps, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks.
• Define vision and strategies for product family and build business cases.

Requirements

• Bachelor's degree in computer science, engineering or related field
• 5 to 7 years of experience in product management in advertising/ad tech, data analytics, and/or business intelligence/reporting.
• Experience in advertising measurement (MMMs, MTAs, Rest-of-Market, Brand Lift, Incrementality, Attribution) strongly preferred.
• Test and learn mentality and an agile way of working to improve your team’s products.
• Proven ability to influence others internally and externally.
• Master’s degree in a quantitative field (e.g., engineering, computer science, data science, mathematics or the equivalent) preferred.
• 8+ years of experience leading product teams at an Online Advertising / Ad Tech business preferred.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.