Principal Product Manager - Yelp Assistant (Remote - Canada)

Yelp is on a mission to build the most trusted local AI assistant, and they are seeking a Principal Product Manager to lead product strategy challenges in the AI era. The role involves defining the vision, shaping the strategy, and leading cross-functional teams to transform local discovery experiences for millions of users.

Responsibilities:

• Define and drive a compelling multi-year product vision, strategy, and roadmap for Yelp Assistant, positioning it as the go-to conversational AI for local search, recommendations, and transactional tasks
• Lead large, cross-functional teams by partnering closely with engineers, designers, machine learning researchers, business and marketing leaders, and executive stakeholders to deliver high-impact, end-to-end experiences at scale
• Translate ambiguous user needs and emerging AI trends into clearly prioritized product bets, balancing bold innovation with measurable business value and core revenue health
• Develop and iterate on zero-to-one features: anticipating customer needs and using Yelp's deep customer data from reviews and other sources to create new-to-world experiences in chat
• Shape and evolve new paradigms for how chat and search blend together, and help define how Yelp meets rapidly changing user expectations in the AI era
• Partner with engineering and ML teams to build scalable architecture that extends Yelp Assistant capabilities across Yelp's platform and through external integrations
• Serve as the internal and external thought leader for Yelp Assistant—framing major strategic trade-offs, surfacing insights to the CEO and CPO, and championing a culture of experimentation, rigor, and user obsession

Requirements:

• Demonstrated experience building and shipping 0-to-1 products at scale on consumer-facing platforms, with a clear track record of driving product-market fit through disciplined iteration with real customers
• Deep strategic thinking: the ability to shape a bold, differentiated vision and align cross-functional teams and senior executives behind it—while maintaining clear-eyed judgment about business impact and risk
• Exceptional execution in ambiguous, high-stakes environments: you know how to unblock teams, make fast calls with incomplete information, and deliver value incrementally without losing sight of the long-term goal
• Strong passion for user experience, grounded in analytical rigor—you use customer insights, qualitative signals, quantitative data, and business metrics as your north star for every major decision
• Outstanding written and verbal communication skills: you distill complex trade-offs into clear, compelling narratives for diverse audiences—from engineers and designers to the C-suite and external partners
• Comfort operating in the AI/ML product development lifecycle, including iterative model evaluation, LLM-based evals, and the unique challenges of improving quality in generative AI products (prior AI product experience preferred but not required)
• High standards for trust, accuracy, and completeness in user-facing AI—you back recommendations with evidence and advocate for transparent, user-centric outcomes even under pressure
• Adaptable, learning-oriented mindset with a genuine bias for action: you thrive in fast-changing environments, stay ahead of industry trends, and are energized by building something genuinely new
• A Bachelor's Degree or equivalent work experience is required
• Prior AI product experience preferred but not required