Serve as the strategic main point of contact for influencers or student leaders who participate in campaigns with our brand partners from start to finish
Create, promote, and vet influencer applications for Campus & Influencer campaigns, identifying target influencers for projects and conducting outreach and follow-ups as needed
Develop campaign briefs and guidelines for participating influencers (including timelines, messaging and requirements for their scope of work) based on client guidelines
Review influencer content before it is published, ensuring it adheres to all FTC and client requirements
Monitor and track contracted content as it is published, ensuring all participating creators are following guidelines and timelines, requesting edits when needed
Manage and process influencer agreements and payments in a timely fashion in collaboration with Campus & Influencer Marketing department leadership and the legal and finance teams
Collaborate with the Activations and Business Development teams to ensure excellent campaign execution, providing best-in-class influencer marketing counsel specific to brand, target, consumer and marketing objectives as needed
Stay abreast of campus marketing trends and culture, assisting in the development of new resources, optimizations and efficiencies for our campaign processes and materials on an ongoing basis
Help strategize and execute innovative sponsored opportunities and influencer education initiatives as led by the Community team, may include speaking opportunities
Update and maintain internal databases and case studies with key information for assigned campaigns
Requirements
Bachelor’s degree (or other college degree) preferred
1-2+ years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing role(s)
Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry, as well as a pulse on trends in the space
Excellent oral, written, and verbal communication skills
Rigorous attention to detail and eye for design
Superior organizational and time management abilities
Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive, a plus