Develop, coordinate, and execute marketing tactics and initiatives in support of strategic marketing plans and growth objectives
Coordinate activities to support strategic marketing plans which may include, but are not limited to, thought leadership, sponsorships, special events, seminars, trade show exhibits, webinars, and digital advertising
Plan, execute and analyze strategic marketing campaigns that align with practice-specific growth goals
Develop marketing collateral including writing, editing and proofreading
Maximize exposure through appropriate strategic marketing channels, ensuring compliance with firm guidelines
Develop formal presentations to clients, prospective clients, and referral sources
Conduct online and database research of specific companies as well as competitive, executive, market and industry research; create reports
Requirements
Bachelor’s degree in marketing, communications, English, journalism or related field required
Minimum of 3 years marketing project planning and execution experience required, professional services environment preferred
Excellent Microsoft Office Suite skills
Experience with InDesign and Salesforce.com helpful
Hands-on experience with Adobe InDesign, Salesforce.com, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel
General understanding of digital marketing and marketing automation concepts