Develops strategic marketing plans, considering agency strengths, competitors, and market conditions
Identifies and secures profitable new business opportunities in target markets
Cultivates and maintains strong relationships with key agencies by providing tailored insurance solutions
Educates agencies on product features, market placement, and effective selling techniques
Drives revenue growth by achieving or exceeding sales targets
Conducts market research and competitive analysis to identify trends, opportunities, and threats

Bachelor’s Degree in Business Administration, Marketing, or a related field
Generally, a minimum of 5 years of experience in strategic business development, marketing, or a related role
Completion of or continuing progress toward certifications including Associate in Underwriting (AU), Chartered Property Casualty Underwriter (CPCU), Certified Insurance Counselor (CIC), Program in General Insurance (INS) or Associate of Risk Management (ARM)
Strong understanding of agency dynamics, marketing, underwriting, and risk management
Excellent communication skills and ability to build relationships
Proficiency in interpreting competitive data and industry trends
Strong analytical skills with the ability to use data to inform decisions
Demonstrated decision-making ability and customer-centric mindset
Position requires frequent day and overnight travel (60%
80% of time) to visit agents and brokers.

Senior Business Developer

Key skills