Helping define the creative and strategic direction of the Semrush YouTube channel.
Developing video ideas and formats that work well for YouTube and align with our content strategy.
Collaborating with internal teams to turn research and industry insights into compelling video concepts.
Writing, reviewing, and refining scripts so they work well for video and keep viewers engaged.
Defining how each video should be structured, including hooks, storytelling, and audience retention.
Guiding how videos are packaged for the platform, including titles, thumbnails, descriptions, and calls to action.
Analyzing video performance and identifying opportunities to improve future content.
Working with external editors and production partners to make sure the final videos are on time and match the intended strategy.
Helping us build and improve our YouTube production workflow as the channel grows.

Experience producing YouTube content or managing a YouTube channel.
A strong understanding of how YouTube works, including retention, storytelling, titles, thumbnails, and audience behavior.
Experience turning complex topics into engaging video content.
Knowledge of SEO and the AI visibility space
Experience developing or reviewing scripts for video.
A strategic mindset combined with a willingness to experiment and iterate.
Strong collaboration skills and comfort working with writers, marketers, and production partners.
Comfort using performance data to inform content decisions.
Experience working in SaaS, digital media, or a similar content-driven environment.
Not required, but a plus: Experience appearing on camera or hosting videos.
Experience working with external video editors or production agencies.
Experience creating educational or marketing content on YouTube.
Familiarity with Semrush tools

Youtube Content Producer – Owned Media

Key skills