Shape and drive the AI roadmap and priorities for GTM systems
Define how AI is applied across customer-facing GTM workflows
Identify, compare, and prioritize the highest-impact opportunities across sales, marketing, and customer success
Balance near-term impact with longer-term platform capabilities such as decisioning and orchestration
Shape how systems determine and trigger next best actions across the customer lifecycle
Define how customer context, priority, and signals inform decisions and automation
Establish when actions are handled by AI versus human teams, and how those interactions are coordinated
Translate GTM needs into scalable product requirements
Use rapid prototyping to explore ideas and de-risk decisions early
Lead development from problem definition through launch in partnership with engineering and technical architects
Ensure solutions are embedded in core systems and usable in day-to-day workflows
Partner with operations and enablement to drive adoption and change how GTM teams operate
Define success metrics and iterate based on performance and user feedback
Collaborate with engineering, technical architects, design, analytics, operations, and enablement to align on priorities, tradeoffs, and execution.

Demonstrated product management experience, preferably in SaaS or internal platforms
Strong understanding of CRM and GTM systems such as Salesforce and adjacent tools
Proven ability to set product direction, prioritize effectively, and drive execution across cross-functional teams
Strong analytical skills, including defining metrics and making data-informed decisions
Experience evaluating and integrating third-party tools alongside first-party development
Familiarity with applying AI to business workflows such as automation, decisioning, or copilots
Ability to operate with speed and make sound tradeoffs under ambiguity
Clear communication skills and ability to align engineering, technical architects, analytics, operations, and enablement stakeholders.

Product Manager, GTM Systems

Key skills