Sales support: Support unit sales teams by analyzing data and providing management reports that guide day-to-day activities.
Performance and KPI analysis: Monitor commercial results and key performance indicators (KPIs), generating actionable insights to support leadership decision-making.
Lead-generation campaign management: Track campaigns in partnership with the Marketing team, analyzing the enrollment funnel (leads, conversion rates, and volume), and supporting units with related customer interactions.
Re-enrollment and retention management: Monitor units' re-enrollment funnel, identifying opportunities for improvement to reduce churn and increase student lifetime value (LTV).
Process and analytics development: Contribute to the continuous improvement of commercial processes, promoting automation of routines and increasing the area's analytical maturity.
Commercial analyses and initiatives: Support the creation and analysis of strategic materials for the commercial cycle, including campaign blitzes (mutirões), promotions (such as "Salta Pontos"), and other initiatives to drive results.
Customer support channels management: Act as the person responsible for operating Blip, ensuring efficient service and quality in the customer journey.

Bachelor's degree in Administration, Economics, Engineering, Accounting, or related fields;
Previous experience in Sales Ops, FP&A, financial planning, or analytical areas;
Proficiency in Excel (advanced level);
Experience building reports, financial analyses, and executive presentations;
Strong analytical skills, organization, and attention to detail;
Good communication skills to translate numbers into clear business recommendations.

Differentials

Previous experience in Commercial, Sales, or Revenue areas;
Knowledge of Power BI, Looker, Tableau, or similar tools;
Experience in service companies, education, retail, or high-growth environments.

Commercial Planning Analyst

Key skills