Key skills
AnalyticsUsability Testing
About this role
Role Overview
- Provide user experience insights to support decision-making and product evolution, ensuring that designed solutions meet users' needs;
- Conduct desk research, map and collect user and usage data;
- Conduct individual and/or group interviews for usability testing;
- Plan and execute journey studies and behavioral profiles in partnership with the research team;
- Identify current user behavior profiles and trends for potential future users;
- Identify key experience opportunities based on evaluation of metrics;
- Conduct benchmarking of direct competitors and analogous markets;
- Formulate hypotheses for product improvements (Web/App);
- Prepare and deliver executive presentations.
Requirements
- Completed higher education (Bachelor's degree or equivalent);
- Knowledge of data analysis (e.g., Google Analytics);
- Knowledge of design research methodologies, hypothesis formulation, and user feedback documentation;
- Experience creating flows and wireframes to align with business dynamics;
- Previous experience with service design, running design sprints, building end-to-end (E2E)/client user journeys, creating personas, proto-personas, user profiles, and conducting heuristic analysis.