The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs.
They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing.
Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met.
They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis.
They generate accurate and timely performance reports for assigned clients using internal tools.
This specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement.
They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.
They maintain up-to-date certifications for Google Ads and Meta Ads and stay informed on platform updates, industry trends, and new features.

1-3 years of hands-on paid media management experience, preferably in an agency environment.
Experience managing multiple accounts simultaneously is required.
A solid foundational knowledge of Google Ads (Search, Display) and Meta Ads Manager is essential.
Familiarity with Google Analytics 4 and basic conversion tracking principles is required.
Proficiency in Excel/Google Sheets for basic data manipulation and reporting is also necessary.

Paid Media Specialist

Key skills