Director of Growth

Role Overview

• Oversee all in house and agency performance marketing efforts, including paid social, PPC, apps, podcasting, OTT, affiliate, and digital OOH.
• Oversee driving paid traffic to digital channels DTC + Amazon + Tik Tok Shop
• Manage sales results and profitability for Amazon (with Amazon agency)
• Manage sales results and profitability of Tik Tok Shop with in house team
• Develop and lead innovative and effective creative strategies to help drive both top of funnel brand awareness across all online and offline channels and drive mid/lower funnel conversion growth across digital channels
• Work hand in hand with the lifecycle, ecommerce, retail, and brand marketing teams to develop cohesive 360 marketing campaigns.
• Develop a deep understanding of our marketing funnel and attribution and use data-driven insights to prioritize, lead, and implement performance marketing strategies to drive member conversion and optimize the funnel.
• Establish and report on KPIs and forecasting that maps to company business growth objectives, keeping in mind strong ROAS or CLTV:CAC multiples
• Develop and execute media plans that meet evolving business objectives as we shift investment across the funnel from upper to lower or lower to upper funnel.
• Monitor and regularly report on paid campaign performance on an established cadence building a robust & clear attribution and marketing measurement system.
• Own and manage the creation and execution of compelling and well-written growth channel briefs that are deeply aligned with business goals.
• Conduct experiments to test hypotheses and use data to drive decision-making.
• Analyze results and iterate on strategies to achieve optimal outcomes.
• Stay up-to-date with industry trends and emerging technologies to identify new growth opportunities.
• Review and propose new advertising platforms as needed.
• Promote a culture of creativity, innovation, and continuous improvement.
• Foster a culture of accountability, transparency, and excellence within the team.

Requirements

• 5+ years of experience in a growth marketing leadership role with an emphasis on creative strategy, preferably within a high-growth health, wellness or CPG company
• Must have experience with Meta, Tik Tok Shop, and Amazon ads
• A minimum of 2+ years of people management experience, showcasing a history of building, growing, and effectively managing growth marketing teams
• Proven track record of developing and executing successful creative and messaging strategies that drive growth
• Strong analytical skills with the ability to interpret complex data, derive insights, and make data-driven decisions
• You consider yourself an outstanding communicator, capable of engaging with all organizational levels
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time
• Strong organizational skills with great attention to detail
• Self starter, who has previous experience at a high-growth, fast-paced startup
• A leader who is hands-on by nature and has an exceptional level of timeliness and accuracy in his/her/their work
• Unquestionable ethics that drive leadership and behavior
• Passion for wellness community and herbal medicine

Benefits

• Medical, vision and dental plan
• 15 days PTO annually
• 12 day (Monthly) paid Mental Health Days