About this role

Implement and manage tags via Google Tag Manager (GTM) for multiple clients
Configure events, conversions and parameters in Google Analytics 4 (GA4)
Install and validate media pixels on platforms such as Meta, Google Ads, TikTok, LinkedIn and others (Conversion Tracking)
Perform tracking validation/audit routines and troubleshooting to ensure data quality and prevent discrepancies
Support the implementation of data layers with technical teams, following predefined specifications
Ensure proper functioning of measurements to support media strategies
Ensure configurations in advertising platforms allow the BI team to view correct data in dashboards (Looker Studio, Power BI or similar)
Manage requests for multiple clients, ensuring deadlines and quality of deliverables

Previous experience with tracking/measurement in marketing agencies or e-commerce
Proficiency in Google Tag Manager (GTM), Google Analytics 4 (GA4) and advertising platforms
Experience implementing conversion pixels on media platforms
Knowledge of HTML and JavaScript applied to tracking
Familiarity with UTMs, events and measurement structures (JSON/Data Layers)
Strong organization to manage multiple projects simultaneously in a fast-paced environment
Ability to identify tracking inconsistencies that could impact media campaign performance

Tracking Analyst, Mid-level

Key skills