Define and maintain clear value propositions and competitive differentiation for assigned capabilities
Bridge the gap between technical solutions and customer business outcomes to ensure a "solution-first" narrative
Tailor messaging for priority industries, developing specific use cases and solution narratives
Develop and deliver comprehensive Sales Playbooks, messaging frameworks, and enablement toolkits
Support sales teams during active customer engagements by refining value-driven communication
Manage and own capability content within Highspot, ensuring all materials are structured, up-to-date, and easily accessible
Collaborate with alliance teams to integrate partner technologies into Genpact offerings
Articulate joint value propositions that highlight the strength of our partner ecosystem
Provide strategic messaging input for marketing campaigns, thought leadership, and broader GTM initiatives
Partner with sales and solution teams to gather customer insights and identify messaging gaps
Analyze content usage and engagement metrics in Highspot to prioritize content development and improve adoption

10+ years in Product Marketing, Solution Marketing, or GTM Strategy
Exceptional written and verbal communication skills; a natural storyteller capable of simplifying the complex
Proven track record of building robust positioning, value propositions, and sales narratives from the ground up
Strong experience working across cross-functional teams, specifically Sales, Product, and Alliance partners
Ability to thrive and remain organized in a fast-paced, dynamic environment
Hands-on experience with Highspot (or similar platforms like Seismic or Showpad) preferred
Familiarity with Salesforce to track campaign influence and sales activities preferred
Previous experience within professional services or global technology consulting preferred

Product Marketing Manager

Key skills