Own the content planning pipeline, including identifying talent, creators, and content opportunities
Manage content budgets and allocate resources across productions
Build and maintain production schedules to ensure consistent output
Oversee compliance requirements, including 2257 documentation and model releases
Manage relationships with third-party directors and production partners
Act as the primary point of contact for agencies, studios, and talent
Lead B2C marketing initiatives to drive engagement, acquisition, and retention
Own email marketing strategy and execution (ideation, campaign management, performance tracking; design handled separately)
Manage and grow brand presence across social media platforms
Oversee and engage community channels, including Discord, driving engagement and retention.
Develop and execute merchandise initiatives from concept to distribution
Plan and execute presence at key industry and culture events
Coordinate logistics, partnerships, and on-site execution for events and activations. Ensuring events translate into measure brand and audience growth.
Lead outreach to creators for original productions and collaborations
Identify emerging talent and partnership opportunities
Manage timelines and deliverables across creator-led content initiatives

Strong organizational and project management skills
Ability to balance high-level strategy with hands-on execution
Experience or willingness working with external partners, agencies, or creators
Familiarity with compliance processes (e.g., 2257) is a plus
Experience with email marketing platforms, social media management, and community tools (e.g., Discord, Twitter, Reddit, Instagram)
Data-driven mindset with the ability to analyze and improve performance
Must be willing to travel for key industry events
Has an interest to learn AI tools

Content Marketing Manager

Key skills