Senior Activation & Events Manager – Offline Growth

Role Overview

• Lead planning and execution of large-scale activations (events, roadshows, caravans, conferences)
• Manage end-to-end delivery: concept → vendor coordination → on-ground execution → post-event reporting
• Identify high-impact opportunities
• Work closely with marketing to integrate OOH placements (billboards, transit ads, lightboxes) with on-ground activations
• Ensure consistency across offline touchpoints
• Design and scale university / campus programs (ambassadors, workshops, tours)
• Build relationships with student orgs, academic institutions, and youth communities
• Translate campus engagement into measurable user acquisition and activation
• Manage external partners (event organizers, agencies, vendors, LGUs)
• Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams
• Define KPIs for offline campaigns (foot traffic, signups, activation rate)
• Analyze performance and continuously optimize activation strategy

Requirements

• 5–8+ years experience in offline marketing, events, or activations
• Strong experience managing large-scale events or multi-city activations
• Exposure to OOH campaigns and offline media planning
• Proven ability to manage vendors, budgets, and timelines
• Experience working with youth communities / campus programs is a strong plus