VP Sales – North America

Role Overview

• Own the full North American commercial organization
• accountable for a $40M revenue portfolio and a 15% growth target.
• Conduct a full audit of the existing sales organization, pipeline health, and coverage model across both legacy AB Tasty and VWO teams.
• Establish a unified North American go-to-market motion.
• Build direct relationships with the top 20 strategic enterprise accounts.
• Deliver a multi-product sales playbook that positions AB Tasty as a marketing suite.
• Drive brand presence at industry events and in key enterprise conversations.

Requirements

• 15+ years of B2B SaaS sales leadership
• Minimum of 5 years at VP level, carrying direct P&L accountability for revenue of $40M+
• Leading organizations of 30+ across multiple functions and geographies
• Post-merger or organizational integration experience
• Enterprise sales expertise
• Competitive market experience
• Executive-level commercial governance
• Cross-functional and cross-cultural leadership
• Strategic builder.

Benefits

• Executive mandate: Full ownership of North America
• this is a seat at the table, not a middle-management position.
• Market timing: The AB Tasty / VWO merger creates a rare window to redefine the competitive landscape in MarTech.
• Global platform: A truly international organization across 8 countries, with the resources and ambition to match.