Drive full-funnel growth for e-commerce clients through hands-on management and strategic development of TikTok Shops.
Launch and manage TikTok Shops for multiple clients, overseeing product listings, pricing, inventory sync, and campaign strategy.
Build and iterate monthly shop growth plans tailored to each client’s objectives.
Own shop performance metrics and lead optimisations to drive conversion, traffic, and average order value.
Report to the TikTok Shop Lead to help grow and build client relationships and portfolios.
Manage and support a small internal team alongside the Head of TikTok Shop (Affiliate Managers).
Plan and execute shop-based sales initiatives: product launches, seasonal drops, and platform-wide promotions.
Act as the key strategic contact for TikTok Shop clients, providing performance updates and actionable recommendations.

A self-starter with 2–3+ years in e-commerce, social commerce, or digital marketing.
Deeply familiar with TikTok’s platform, tools, creators, and trends.
Confident running multiple accounts at once, balancing detail and pace.
Strong in communication, performance analysis, and cross-functional collaboration.
Curious, accountable, and always asking: how can we scale this further?
Bonus Points If You Have…
Experience managing a DTC store on Shopify, Amazon, or WooCommerce.
Ran or supported TikTok Shop or Creator Marketplace campaigns.
Previous agency or startup experience working across multiple brands.

28 days paid holiday including birthday leave, Christmas Eve and New Year’s Eve.
Long-service holiday scheme: After 2 years’ service, you’ll receive 1 extra day of annual leave for every year of service.
Flexible and hybrid working (2 days in office).
Regular team socials.
Company Private Health and life insurance scheme.
Company pension scheme.
Work abroad for 1 month a year.

TikTok Shop Manager

Key skills