About this role

Own and optimise CRM channel performance across Email and SMS
Deliver improvements in key KPIs, including revenue per recipient, conversion rate, click-through rate (CTR), engagement rates
Optimise lifecycle flows (e.g. welcome, abandoned cart, post-purchase, winback)
Plan and execute campaign calendars aligned with commercial objectives
Develop and implement a structured A/B testing roadmap
Improve efficiency of CRM operations within Klaviyo
Reduce platform costs through list hygiene and suppression strategies
Develop a deeper understanding of customer behaviour and lifecycle
Train and mentor the Marketing Executive on CRM best practices

Proven experience managing CRM channels (Email & SMS) in an eCommerce environment
Strong hands-on expertise in Klaviyo
Demonstrated success in driving revenue growth through CRM
Strong analytical skills
Experience in segmentation, lifecycle marketing, and personalisation strategies
Experience working with DTC Brands from the USA or Baby Industry is a plus

CRM Contractor – Email & SMS

Key skills