Shaping go-to-market strategy for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT
Defining clear, differentiated positioning and messaging
Translating technical capabilities and insights into cohesive narratives
Staying ahead of the competitive landscape by continuously analyzing market, customer, and competitor signals
Partnering cross-functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
Developing high-impact content, including sales narratives, presentations, demos, customer stories, and digital assets
Enabling sales teams with the tools, messaging, and proof points they need to win
Leading high-impact product launches
Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue
Reviewing campaign and pipeline performance to optimize GTM strategies

Bachelor’s degree in Marketing, Business, or a related field
7+ years of product marketing experience in a high-growth environment
A deep understanding of IT Service Desk, ITSM and AIOps market is a plus
A proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story
A track record of owning end-to-end GTM initiatives
A high-ownership, high-energy mindset.
Ability to translate complex, technical AI/APA capabilities into clear, compelling, and emotionally resonant stories
Strong presence and credibility when engaging cross-functional leaders and executive audiences
Proven ability to lead through influence

Senior Product Marketing Manager

Key skills