Drive event awareness by engaging with internal/external teams across global marketing, Field Marketing, Product Marketing, Events Marketing, Campaign Marketing, Public Relations, in-region and industry marketing.
Align event strategy, messaging, and joint value propositions of Adobe technologies and Partner offerings.
Source and organize speakers, presentation content, attendees for events.
Manage relationships with third-party agencies to ensure seamless event execution, clear communication, and alignment on deliverables.
Lead enablement efforts for sales and partner field teams related to event positioning, messaging, and follow-up execution.
Establish goals and track the performance of all field enablement and events, including lead and progression outcomes.
Develop a post-event strategy and distribution plan that provides clear summaries, relevant assets, and defined next steps.
Requirements
10+ years of experience in field, events, and/or account-based marketing; partner co-marketing experience preferred.
Bachelor’s degree required, MBA or equivalent work experience preferred.
Strong communication skills with the ability to craft clear, effective messaging.
Data-driven with creative problem-solving ability and willingness to challenge the status quo!
Relentless customer-focused approach and experience marketing Enterprise-targeted multi-product “solutions.”
Knowledge of digital marketing and partner solution offerings; Experience with ecommerce and digital payments is preferred.
Natural ability to work effectively in a cross-functional, collaborative environment and deliver results.
Effective in cross-functional, collaborative environments with a track record of driving outcomes.
Comfortable in the face of ambiguity, and lead through internal and external changing landscapes.
Willingness to travel as needed for partner / customer events.