Lead, Customer Marketing – Storytelling

Role Overview

• Own the customer marketing and storytelling strategy aligned to the company’s overall business objectives and go-to-market efforts.
• Partner with cross-functional teams, including Customer Success, Sales, Product Marketing, PR, and Digital teams to identify high-impact customer narratives and build relationships with customer champions.
• Develop a scalable approach and sustainable pipeline of customer advocates across strategic segments, industries, products and use cases.
• Support customer nomination and selection processes tied to strategic campaigns, launches, and sales priorities.
• Identify, interview, and develop a vast portfolio of compelling customer stories, including press releases, case studies, video testimonials, award submissions, and customer proof points that showcase the value of our solutions.
• Conduct interviews with customers, including VP and C-level executives, to gather insights and craft authentic, engaging stories.
• Translate complex customer experiences into engaging narratives that resonate with target buyers.
• Manage the full content workflow from sourcing and briefing through approvals, production, publication, and channel distribution.
• Collaborate with Product Marketing and Digital teams to integrate customer stories into website content, campaigns, social media, demand generation, and sales enablement.
• Equip Sales and SDR teams with customer proof assets and messaging that can support active opportunities and accelerate deal cycles.
• Partner with Events, PR, and Communications teams to activate customers in webinars, speaking engagements, media opportunities, and industry programs.
• Maintain a centralized library of customer story assets to support use across Sales and Marketing.
• Help ensure the voice of the customer is reflected in internal planning and external communications.

Requirements

• 5-8+ years of experience in customer marketing, customer advocacy, content marketing, product marketing, customer success, public relations, external communications, or a related B2B SaaS discipline.
• Exceptional writing, editing, and interviewing skills, with the ability to craft compelling, outcome-driven customer narratives.
• Experience developing customer-facing assets such as case studies, testimonials, videos, and sales enablement content.
• Strong ability to build relationships with customer champions, executive stakeholders, and cross-functional internal teams.
• Strong organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
• Experience supporting or managing customer reference programs, review generation initiatives, or advocacy operations.
• Familiarity with platforms such as Salesforce, HubSpot, Gainsight, Influitive, Base/ReferenceEdge, G2, or Gartner Peer Insights.
• Proficient in Microsoft Office and/or Google Workspace.
• Experience in a growth-stage or scaling B2B SaaS company undergoing repositioning, category expansion, or go-to-market transformation.
• Experience producing or managing customer video testimonial development and external creative partners.
• Experience activating customers in events, speaker programs, media opportunities, or analyst and peer review programs.
• Strong understanding of how customer proof supports enterprise buying cycles, market credibility, and revenue acceleration.
• Ability to interpret customer outcomes, adoption metrics, and ROI data and turn them into compelling proof points.

Benefits

• competitive compensation
• bonus eligibility
• comprehensive medical coverage
• unlimited PTO
• wellness reimbursement
• professional development funds