Gather and review data from all marketing sources, including but not exclusive to PPC, SEO, Events, Email Campaigns, Webinars and CRM data
Working in close partnership with the events, marketing and sales teams to collate useful insights to help optimise the funnel
Own full-funnel reporting from Lead → SQL → Opportunity → Closed Won
Analyse conversion rates at every stage and identify opportunities to improve pipeline velocity
Partner with marketing and sales leadership to turn insights into action
Track and report on speed-to-lead and SLA adherence
Deliver clear, board-level reporting on marketing ROI and KPI dashboards
Own all global marketing and events reporting and automation in our CRM, HubSpot
Support multiple marketing initiatives in parallel without losing attention to detail
Measure campaign performance against goals and feed insights back into future planning
Continuously improve marketing processes, workflows, and ways of working
Conduct ongoing analysis to identify performance issues and optimization opportunities

3+ years of B2B marketing experience, preferably in a digital marketing focused role in a fast-paced environment
Experience using marketing project management tools such as Asana
Previous experience within the MSP or Cybersecurity industry is highly advantageous
Deep expertise in Hubspot (reporting, workflows, attribution, lifecycle stages)
Experience building and optimizing lead scoring models
Strong knowledge of SEO, B2B SaaS Funnel analytics and pipeline metrics and marketing principals
Experience with multi-touch attribution and channel ROI reporting
Excellent data analytics experience
Experience working with BI tools (e.g., Power BI or equivalent)
Proven ability to translate data into insights that drive action
Experience working closely with Sales teams
Familiarity with tools like SEMrush, LinkedIn Ads, and HubSpot integrations

Competitive Compensation: Attractive salary, Pension contribution scheme through Nest, Competitive annual leave allowance
Work-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance
Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month
Investing in Your Future: We encourage a growth mindset through proactive development opportunities. Such as continuous learning opportunities, professional training programs, and career advancement paths
Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation
Employee Recognition: Programs to recognise and reward employees for their contributions and achievements

Marketing Analyst

Key skills