Own the CRM and Sales Force Effectiveness (SFE) capability and associated ways of working.
Ensure system reliability, data quality, and user adoption for CRM use across markets.
Coordinate and govern cross market SFE cycles, including segmentation, targeting, Multi-Channel Cycle Plan (MCCP), call planning logic, and incentive related guardrails.
Maintain and evolve the market CRM and SFE governance framework, standards, and operating model.
Serve as the primary CRM specialist for the markets.
Own intake, prioritization, and sequencing of CRM and SFE requests across assigned markets.
Align priorities and implementation plans with commercial and cross functional teams.
Execute day-to-day operational tasks in the market and support execution excellence.
Lead master data governance and data quality standards across assigned markets.
Coordinate CRM releases, testing, and change activities across markets.
Enable SFE performance tracking by ensuring CRM data supports segmentation, targeting, call planning, and omnichannel KPIs.

Degree in Business, Marketing, IT, Data & Analytics, or a related field.
CRM, MarTech, digital, or data certifications preferred.
Proven experience in CRM administration (for example, Salesforce or Veeva).
Experience in CRM, commercial operations, MarTech, or related roles, ideally within pharma or healthcare.
Exposure to data governance, system releases, and multi-country stakeholder engagement.
Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows.
High attention to data quality, compliance, and detail.
Ability to translate business needs into clear requirements and practical solutions.
Strong stakeholder management and communication skills.
Hands on, structured, and solution-oriented working style.
Coaching mindset with an analytical and continuous improvement focus.

SFE & CRM Manager

Key skills