Own the enterprise web analytics tagging strategy and roadmap
Serve as principal owner and subject matter expert for Adobe Tag Manager (Adobe Experience Platform Tags)
Lead implementation and governance of tracking parameters across Paid Search, Paid Social, Display, Affiliate, and other acquisition channels
Lead all tagging deployments, enhancements, and defect remediation from intake through production release
Partner with Marketing (Paid Media, SEO, Social), Website, Analytics and Compliance teams.

5+ years of experience with Adobe Tag Manager (Adobe Launch / AEP Tags)
Strong JavaScript, HTML, and browser debugging expertise
Extensive experience implementing analytics tracking for paid and organic acquisition channels
Hands-on experience with campaign tracking parameters (click IDs, auto-tagging)
Experience reconciling third-party ad platform data with analytics platforms
Deep understanding of digital attribution and marketing performance measurement.

Principal Digital Analytics Lead – Adobe Tag Manager

Key skills