Product Manager – Customer

Role Overview

• Own a clear, well-communicated product vision and strategy for the customer portfolio.
• Drive measurable improvement in conversion across all key funnel stages through structured experimentation.
• Deliver a roadmap that is evidence-led, clearly prioritised, and tied to business outcomes.
• Immerse yourself in VCC’s products, platforms, and business goals.
• Build relationships across the business to understand the current landscape, existing priorities, and where the key tensions sit.
• Walk the customer journey end to end, to understand where the experience is strong and where it falls short.
• Get into the data and analytics tools to understand current funnel performance, customer behaviour, and where the data gaps are.
• Mine conversion and behavioural data to understand current funnel performance, customer behaviour, and where the data gaps are.
• Develop your customer product strategy and present a prioritised roadmap.
• Take ownership of the product backlog and scrum ceremonies, establishing a working rhythm with the tech team.
• Adopt, design or launch CRO experiments with clear hypotheses and success metrics, establishing a structured test-and-learn cadence.
• Own and communicate a product strategy that goes beyond the roadmap, articulating direction, priorities, and trade-offs clearly.
• Run a high-cadence, structured experimentation programme across the funnel, continuously improving conversion through evidence-based iteration.
• Define and lead go-to-market strategy for product launches, aligning Product, Marketing, and Tech around a shared plan, timeline, and success criteria.
• Build strong cross-functional working relationships so the customer product is genuinely shaped and delivered collaboratively.
• Contribute to the wider product strategy alongside the Director of Tech & Product.

Requirements

• Minimum of 3 years experience as a Product Manager, focused on customer-facing digital products.
• Demonstrable experience developing and communicating product vision and strategy, not just managing a backlog.
• Hands-on experience owning a CRO programme and driving measurable funnel improvements.
• Proven experience designing, running, and interpreting tests, with a solid understanding of statistical significance and test design.
• Proficiency in web and product analytics tools.
• Experience using behavioural and session recording tools such as Microsoft Clarity or Hotjar to inform product and CRO decisions.
• Strong data analysis skills, with the ability to mine customer behaviour data and translate findings into clear product decisions.
• Experience owning a product roadmap with evidence-based prioritisation tied to business outcomes.
• Strong stakeholder management and communication skills.
• Experience building and executing go-to-market strategies for digital product launches.
• Experience conducting market, competitive, or localisation research and translating findings into product decisions.
• Experience building products across multiple markets or international audiences.
• Proficiency in Agile methodologies and tools such as Jira.