Director, Product Communications

Role Overview

• Lead Hers product communications across defined categories, with accountability for business impact including awareness, trust, and adoption
• Influence Hers product positioning and go-to-market decisions in partnership with Product, Growth, Clinical, Regulatory, Brand and Product Marketing
• Lead earned media strategy and execution tied to Hers product priorities, including proactive storytelling and reactive engagement
• Drive how Hers products show up across editorial moments, influencer activations, and key external events
• Ensure alignment across external and internal communications so teams operate from a consistent and accurate product narrative
• Build deep expertise in Hers products and represent the company directly with media, partners, and key stakeholders
• Develop and drive thought leadership across physicians, patient communities, and broader healthcare audiences for Hers.
• Lead communications for new category expansion in emerging areas of women’s health, and diagnostics, including positioning and launch execution
• Lead issue management within Hers product categories, driving clear positioning and response in complex or high-visibility situations
• Translate clinical, regulatory, and product complexity into messaging that is clear, accurate, and defensible
• Design and execute integrated communications campaigns tied to product priorities, with clear measurement of impact on awareness, trust, and adoption
• Track performance, evaluate results, and adjust strategy based on what drives impact
• Drive planning, prioritization, and execution discipline within your scope
• Collaborate with the Corporate Communications team on issues management tied to product and category topics, including high-scrutiny areas, ensuring clear, credible, and timely responses

Requirements

• 10–12+ years of experience in product communications, consumer communications, or related fields
• Strong understanding of DTC product-led businesses, including how product, growth, and customer behavior connect
• Experience leveraging AI tools and strategies to enhance team and communications performance
• Experience owning a defined area of responsibility end-to-end, including shaping direction and driving execution
• Strong earned media experience, with a track record of landing stories and building sustained narratives
• Experience working across media, influencer, editorial, and event-driven communications
• Experience in consumer health or other consumer-facing industries with regulatory or reputational complexity
• Strong consumer instincts, with the ability to translate product value into messaging that resonates with real users
• Experience leading issue management within a defined scope, with strong judgment in fast-moving or ambiguous situations
• Data-driven mindset, with the ability to define success, measure performance, and adjust based on impact
• Strong cross-functional leadership and ability to influence Product, Growth, Clinical, and Executive stakeholders
• Ability to manage multiple priorities and operate effectively in a fast-paced environment
• Bachelor’s degree required.

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats