Actively uses AI/LLM tools and AI-assisted BI to speed up analysis, anomaly detection, cohorting, and root-cause investigations (not just basic reporting).
Develop and maintain marketing dashboards and reporting across key funnel metrics (pipeline, CAC, MQL/SAL/SQL conversion, and campaign performance).
Can design, implement, and continuously refine multi-touch attribution models (rules-based and data-driven) and use them to drive real budget, channel, and campaign decisions.
Own attribution logic across Hockeystack, Salesforce, marketing automation, web analytics, and BI tools; comfortable debugging tracking, UTMs, and data quality issues.
Build and iterate on forecasting models to support pipeline planning, customer retention, and brand marketing impact.
Proactively connects dots across channels, segments, and funnel stages to tell a clear performance story and recommend where to double-down, where to cut, and what to test next.
Conduct pROI analyses to evaluate the effectiveness of programs, vendors, and channels — offering data-backed recommendations.
Partner with cross-functional teams to define metrics, build reporting frameworks, and automate recurring insights.
Ensure data consistency, accuracy, and integrity across marketing analytics systems and source platforms.

6+ years in marketing analytics, business intelligence, or GTM analytics roles.
Proficiency with SQL, spreadsheet modeling, and BI/visualization tools (e.g., Domo, Tableau, Looker, Power BI).
Strong understanding of marketing funnels, lead lifecycle, attribution models, and paid/organic channel dynamics.
Experience working with Salesforce, HubSpot or Marketo, and campaign tracking infrastructure (UTMs, GA, etc.).
Comfortable presenting to senior stakeholders and distilling insights into business-impact recommendations.
Strong organizational and project management skills; able to balance long-term analytics roadmap with ad hoc analysis.

Up to 100% employer-paid premiums for medical, dental, and vision coverage for employees and their dependents
Comprehensive wellness benefits and healthcare concierge services designed to support your needs beyond traditional insurance.
A comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
Paid Parental Leave policy after six months of employment.
Access to Kindbody fertility and family-building benefits and dedicated leave specialists who help guide you through the entire process.
Generous annual stipends for both professional and personal development, empowering you to invest in your continued growth.
Flexible vacation policy, paid holidays, and other perks to recharge.

Marketing Analytics Manager

Key skills