Marketing Analytics Manager

Solace is a Series C startup focused on improving healthcare navigation for patients through expert advocacy and data-driven insights. They are seeking a Marketing Analytics Manager to develop measurement infrastructure, manage cross-functional projects, and enhance attribution models to drive patient acquisition and lifetime value.

Responsibilities:

• Serve as the primary translator between performance marketing and the data team — scoping requests, writing clear briefs, managing timelines, and QA-ing outputs
• Prioritize the analytics backlog in partnership with the VP of Marketing and Director of Performance
• Communicate findings, needs, and AI’s clearly to both technical and non-technical stakeholders
• Maintain and continuously improve our internal attribution model, ensuring it accurately reflects the patient acquisition journey
• Audit data inputs, identify gaps, and work with the data team to ensure model integrity over time
• Translate attribution outputs into actionable channel-level insights for the performance marketing team
• Design and own Solace's incrementality measurement framework, including holdout group methodology, test design, and statistical rigor
• Partner with channel owners (TOF, BOF, email, etc.) to run ongoing lift tests that validate true channel contribution
• Develop standards and documentation so holdout testing becomes a repeatable, scalable practice across the team
• Build toward a Marketing Mix Model that gives leadership clear visibility into how budget allocation drives outcomes across channels and geographies
• Partner with the data team on data pipeline requirements, model architecture, and validation approaches
• Help define the analytical roadmap for marketing measurement as Solace scales

Requirements:

• 6+ years of experience in marketing analytics, growth analytics, or a related quantitative field
• Strong working knowledge of incrementality testing, causal inference, and holdout methodology
• Proficiency in data interpretation, reporting, and optimization recommendations; comfortable using dashboards or pulling reports to drive insights
• Ability to translate complex analytical outputs into clear business recommendations
• Hands-on experience building or maintaining attribution models (multi-touch preferred)
• Familiarity with MMM concepts and experience working toward or within an MMM environment
• Proficiency in SQL; Python or R a strong plus
• Experience project managing analytics requests across data and marketing teams
• Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously
• A bias for action — you move fast, make sound decisions, and thrive under tight timelines
• Bonus: experience in healthcare, fintech, or other regulated industries, a 3-sided marketplace, or in a fast-paced startup environment
• experience managing a team
• lives in the Bay Area