Senior Manager, LinkedIn Strategy

Role Overview

• Take full accountability for the health and performance of Wellhub’s LinkedIn presence, including reach, engagement quality, audience growth, and contribution to pipeline and demand generation.
• Continuously monitor channel performance, competitor activity, and algorithm shifts to adapt strategy and protect long-term growth.
• Build and execute the channel strategy in close partnership with the Paid Media team.
• Design integrated organic–paid programs that amplify high-performing content, accelerate audience growth, and maximize campaign impact.
• Own and evolve Wellhub’s executive communications strategy on LinkedIn.
• Partner with senior leaders to build authentic voices, guide content development, and help them grow influential platforms that strengthen Wellhub’s credibility in the HR and wellness industries.
• Develop and manage relationships with external influencers and brand ambassadors on LinkedIn.
• Lead the employee advocacy program using Sprout Social/Sprout Advocacy to empower team members to share and amplify Wellhub content.
• Define and execute the company’s commenting and engagement strategy on LinkedIn.
• Own the senior relationship with LinkedIn’s internal platform team.
• Stay closely connected to US clients, prospects, and industry conversations.
• Translate insights from events, customer interactions, and market trends into timely LinkedIn narratives that resonate with decision-makers.
• Inspire and empower others by genuinely caring for your own wellbeing and your colleagues.

Requirements

• You bring relevant years of experience in social media, digital marketing, or content strategy, with deep expertise in B2B social and LinkedIn.
• You understand LinkedIn as both a platform and a professional community, and know how to build influence through authentic, insight-driven content.
• You have fluent English to work with global teams and stakeholders.
• You’re equal parts strategist and operator, comfortable defining long-term channel direction while executing daily publishing, engagement, and experimentation.
• You have experience working closely with executives and thought leaders, helping them develop compelling voices and consistent platforms.
• You understand the intersection of brand and demand, and know how social content contributes to pipeline and revenue.
• You’re highly analytical and fluent in platform metrics (spreadsheets, dashboards, BI, and AI tools/knowledge) experimentation, and performance optimization.
• You’re naturally curious about algorithms, trends, and emerging formats, and constantly test new approaches to stay ahead of the curve.
• Most importantly, you believe that social media—when done authentically—can build trust, shape industry conversations, and create meaningful business impact.

Benefits

• Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more!
• A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
• Health, dental, and life insurance.
• As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you.
• Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done.
• Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
• 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
• Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities.