Own strategic planning and execution of campaign activity across all brands, translating business goals into actionable CRM strategies.
Act as strategic bridge between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross-departmental initiatives.
Build performance frameworks and reporting dashboards, leading quarterly reviews to identify success patterns and innovation opportunities.
Lead and develop two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), providing coaching, performance management, and career development.
Oversee the full campaign lifecycle from ideation to reporting, maintaining structured calendars that balance reactive performance and proactive brand-building.
Partner with Operations to ensure flawless campaign execution in Bloomreach and Retool, driving continuous improvement through data-driven insights.
Maintain hands-on involvement in complex campaign optimization while empowering teams for day-to-day execution.

5+ years proven experience in strategic leadership within CRM/lifecycle marketing, with strong preference for gaming, free-to-play, or app-based entertainment industries
Demonstrated track record of managing and developing high-performing teams (8+ people)
Experience building and scaling CRM functions in multi-brand or high-growth environments
Deep expertise with CRM platforms (Bloomreach strongly preferred)
Proficiency with data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred)
Strong understanding of player lifecycle management, segmentation strategies, and monetization mechanics in gaming contexts.
Excellent stakeholder management skills with proven ability to influence senior leadership and drive cross-functional collaboration.

You'll be at the heart of our player engagement strategy, shaping how millions of players experience our games.
Working with cutting-edge tools and a passionate global team.
Autonomous environment to innovate while building and leading a world-class CRM function.
Direct impact on business growth while developing talent.

Head of CRM Strategy

Key skills