Own strategic planning and execution of campaign activity across all brands, translating business goals into actionable CRM strategies
Act as strategic bridge between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross-departmental initiatives
Build performance frameworks and reporting dashboards, leading quarterly reviews to identify success patterns and innovation opportunities
Lead and develop two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), providing coaching, performance management, and career development
Build team capabilities across specialist domains, ensuring knowledge sharing and succession planning
Foster innovation culture and drive measurable impact through effective team leadership and collaboration
Oversee the full campaign lifecycle from ideation to reporting, maintaining structured calendars that balance reactive performance and proactive brand-building
Partner with Operations to ensure flawless campaign execution in Bloomreach and Retool, driving continuous improvement through data-driven insights
Maintain hands-on involvement in complex campaign optimization while empowering teams for day-to-day execution

5+ years proven experience in strategic leadership within CRM/lifecycle marketing, with strong preference for gaming, free-to-play, or app-based entertainment industries
Demonstrated track record of managing and developing high-performing teams (8+ people), with experience leading multiple specialist workstreams simultaneously
Experience building and scaling CRM functions in multi-brand or high-growth environments
Deep expertise with CRM platforms (Bloomreach strongly preferred) and hands-on experience with campaign execution and optimization
Proficiency with data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred) with ability to build performance frameworks
Strong understanding of player lifecycle management, segmentation strategies, and monetization mechanics in gaming contexts
Excellent stakeholder management skills with proven ability to influence senior leadership and drive cross-functional collaboration
Data-driven mindset with passion for testing, learning, and continuous improvement in dynamic environments.

Equal Opportunities Statement: We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.

Head of CRM Strategy

Key skills