Develop and execute data-driven paid marketing strategies across multiple channels to drive customer acquisition and revenue growth
Manage end-to-end campaign execution, including setup, targeting, optimization, and performance tracking
Continuously run A/B tests on creatives, audiences, and funnels to improve conversion rates and overall campaign efficiency
Create high-converting ad copies and collaborate on creative assets aligned with campaign objectives
Monitor and optimize key performance metrics such as ROI, ROAS, CAC, and conversion rates
Handle technical implementation of tracking systems, including pixel setup, event tracking, UTM parameters, and conversion APIs
Use analytics tools to conduct full-funnel performance analysis and identify optimization opportunities
Prepare regular reports and performance forecasts, providing actionable insights to improve campaign outcomes
Stay updated with trends in digital marketing, paid media, and analytics to continuously enhance campaign effectiveness

3+ years of hands-on experience in performance or digital marketing with a strong focus on paid media
Proven expertise in managing campaigns across platforms like Meta, Google, and other paid channels
Strong analytical mindset with the ability to interpret data and make informed, performance-driven decisions
Experience with marketing analytics and tracking tools such as GA4, Google Tag Manager, and similar platforms
Ability to write compelling, high-converting ad copy tailored to different audiences and platforms
Strong understanding of funnel optimization, attribution models, and customer acquisition strategies
Comfortable working with technical aspects of marketing, including tracking implementation and data analysis
Excellent problem-solving skills with a proactive and ownership-driven approach
Ability to work independently in a fast-paced, results-oriented environment
Passion for experimentation, continuous learning, and improving campaign performance through data-backed insights

Paid Ads Specialist, Applied Mathematical Modelling Expert

Key skills